Lyons is a long-standing household brand, offering coffee that can be brewed from a bag. They’re passionate about coffee quality, experience and style; something they’ve put their name to for more than 100 years.

Despite offering a unique product, coffee sales were suffering and they were in danger of being delisted from the major supermarkets.

A key consideration of the packaging was a strong use of colour, to promote shelf presence. Using a classic, formal type treatment for brand reinforcement. Keen to drive the feeling of quality, making use of soft touch varnish, embossing and spot gloss on the finished packaging.

Agency credit – White Leopard