In desperate need of a refresh and under threat of being pulled from the shelves, the coffee brand needed a complete overhaul in order to stay relevant and fresh amongst the many competitors on the shelf.
A new logo was created making use of negative space to give a sense of discovery and the use of bright, contrasting colours match the essence of each origin. Combining these items with bespoke illustrations for each coffee gives a real sense of adventure.
Agency credit – Cygnus